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Voted the Best Italian ​Wine Importer in Hong Kong


The Team

Our Team

Carrie Lee

Managing Director

Carrie grew a passion for Italy from a young child with an interest in soccer.  In the past 20 plus years, this has grown into a career in Italian Wine.  She joined the wine industry in 2001 after graduating from The University of Hong Kong. She studied wine at Sopexa and WSET 3 and has worked for Sinolink and Gin Gallery Ltd. Many trips to Italy have given her extensive knowledge on the unusual grape varieties of Italy which she aims to share with Vinoveritas customers!

Email: [email protected]          Mobile: +852 9120 1087

Eveleen Cheng

Office Manager

Eveleen has 16 years of accounting experience in North East Fine Wines. Now, in addition to all accounting stuff, she helps to handle day to day operations. She is also constantly implementing a new process to streamline the business, and ensuring our customers receive their wines without delay.

Howard Hyman


Howard’s vision became reality with the establishment of VinoVeritas Asia Limited and he provides strategic direction to the business, guidance to the Board to ensure the company remains focused on achieving its aim of being the top Italian fine wine supplier in Asia. Formerly Howard was Deputy Chairman of Charterhouse Bank and spent twenty-two years with Price Waterhouse, where he was the founder and Senior Partner of their global Corporate Finance business. He speaks, reads and writes Mandarin Chinese and has many years of experience doing business in the region.

Sam Hyman

Managing Director UK

Sam is a founding Board Member of the company and holds a Level 3 (advanced) WSET qualification. He is a chartered surveyor and proprietor of Hyman Estates, which advises a number of Hong Kong clients on property acquisitions in the UK, as well as managing a portfolio of UK properties. 

Jon Wallis

Financial advisers and shareholder

Jon is a chartered accountant specializing in financial reporting and corporate finance. He works in both the UK and China and assists with the ongoing expansion of the business. Jon is fluent in Mandarin Chinese and has years of experience in the region. Influenced by his Chinese wife, Jon has grown more fond of Chinese culture!